The Sunset Strip has had more reinventions than Madonna, and its latest glow-up comes in the form of The Sun Rose Hotel (formerly known as Pendry West Hollywood), ‘til it decided a new name (and personality) was in order.

Named after its already-famous live music venue, The Sun Rose is a love letter to West Hollywood’s Technicolour soul. When Stevie Wonder serenades your opening party, you know you’ve hit the right note. The place now leans harder into art, music, and design, basically bottling the Strip’s kaleidoscopic chaos into a tasty five-star cocktail.

Of course, the glitz hasn’t gone anywhere. The rooms still whisper ‘luxury’ even if the rest of the hotel is screaming ‘let’s party.’ At the top, Merois – helmed by the legendary Wolfgang Puck – remains a rooftop dining temple, where Asian-inspired flavours flirt with skyline views. Think crispy suckling pig in one hand, a Negroni in the other, and the Hollywood Hills twinkling like a backdrop someone spent too much money on.

Since its transformation, this place has become a stage, a canvas, and a front-row seat to the Strip’s never-ending show. Whether you’re there for the food, the tunes, or just to say you brushed shoulders with a rock star in the lobby, The Sun Rose Hotel is reinventing what it means to check in on Sunset.