There’s a new kind of “house” in Philly, and by house we mean the sprawling, neon-lit, pop-culture funhouse of Netflix, one you can actually walk into.

Netflix House Philadelphia recently opened its doors at the King of Prussia Mall, offering fans a chance to step off their couch and into some of their favourite shows.

Inside, you’ll find over 100,000 square feet of immersive experiences – a mix of VR games, mini-golf, escape-room-style puzzles, themed food, merch and more. Two of the early centrepieces: a 60-minute pirate-style quest called “ONE PIECE: Quest for the Devil Fruit” and a carnival-meets-mystery event inspired by Wednesday (very spooky, very playful).

If you’re not into puzzles or spooky vibes, there’s still plenty to do: a nine-hole mini-golf course, VR versions of hits like Stranger Things and Squid Game, a themed restaurant called “Netflix Bites”, a merch shop, a theatre for screenings and fan events. So this place is basically a hybrid between a gaming arcade, immersive art installation, and a social clubhouse.

For a company that’s long lived in your TV screen, Netflix has now built a place where the stories really feel like they come alive; a playground for anyone who’s ever paused a show and thought, “What if I could walk inside this?”

It’s like a reminder that even in a world of algorithmic suggestions and streamed binges, there’s still something special about showing up to something in person.