Dine in VR style at IccaNew York City, USA

Nestled somewhere between fine dining and full-blown virtual hallucination, EPIC.NOW has launched a VR-powered culinary adventure in NYC that promises to blow your mind (and possibly your taste buds) straight into another dimension.

So, here’s what happens: you slap on a sleek VR headset, settle into a nine-seat, ultra-intimate dinner setting, and let Michelin-starred wizardry do its thing. Meanwhile, your eyeballs are being dazzled by immersive, otherworldly landscapes that change with each course.

Imagine eating sea urchins while floating through a coral reef or nibbling wagyu beef atop a digital Mount Fuji. It’s like dinner and a movie, except the movie is melting your perception of reality.

This mind-boggling concept came to life when a group of tech-obsessed food lovers asked, “Why should Silicon Valley have all the fun?” so they teamed up with a top-tier chef and some VR geniuses to create this surreal supper club. And voilà - EPIC.NOW was born, screaming, “The future is now!” through a mouthful of truffle foam.

We get it, it’s a strange concept. But your mouth deserves more than just flavour at dinnertime, it deserves a storyline. Every bite of this experience is backed by sound, scent and visual theatre, transforming your meal into a multi-sensory fever dream.

And hey, at least your mind has something to preoccupy itself with while you wait for your food and pretend you’re not eyeing off the kitchen doors in search of your order.

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