Drifter, Byron BayByron Bay, Australia

Drifter

noun
a person who is continually moving from place to place, without any fixed home or job.

Reading that definition makes it clear that Drifter is the perfect name for the design-led and experience-focused lifestyle brand. Drifter isn’t a hotel and it’s not a hostel - it’s revolutionising accommodation by creating a hybrid.

Byron Bay is a destination hot-spot and while there is a wide variety of accommodation, some may worry that what they’re after may be out of their budget. This is where Drifter comes in, bringing in a hybrid between hostel and hotel, offering superior private suites and premium shared bunk rooms plus an array of communal spaces. From co-working and wellness spaces, to bars and dining, it will have everything you need for a short weekend away or longer stay. Even a wellbeing studio – very on brand for Byron.

Leisure Accommodation Collective (LA Co) is getting ready to make a splash in the market opening this location, plus one in New Zealand later this year followed by another two locations in 2025.

Drifter Byron Bay will open its doors in June 2024 featuring 52 rooms with private and shared spaces, an enticing outdoor area with a sundeck, firepit and plunge pools as well as entertaining areas.

In May 2024 Christchurch will have their turn to show why Drifters is the future of hybrid accommodation, boasting 95 rooms mixed between private and shared spaces, a welcoming co-working space and wellness space when it’s time to unwind plus a 150-seat bar. Cheers!

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