Fujifilm’s GFX Challenge is Back

Calling all shutterbugs, storytellers, and video visionaries, Fujifilm’s GFX Challenge is back for 2025 and it’s throwing open the doors to your wildest creative dreams (and paying you to make them real).

With a hefty AU$150,000 in grants up for grabs, this competition is practically a golden ticket for aspiring Aussie and Kiwi content creators to show the world exactly what they’ve got.

Whether you’re a full-time filmmaker or just someone who knows their way around a lens (and a latte), this challenge is your chance to score up to AU$15,000 and the latest Fujifilm gear to shoot your dream project. That’s right — cash, cameras, and clout, all rolled into one deliciously creative bundle.

Entries are open from June 30 to August 31, so you’ve got a solid two months to come up with an idea that’ll blow the socks off the judges. Previous finalists have gone on to shoot global campaigns for Fujifilm, so this isn’t some flash-in-the-pan opportunity, it’s a launchpad.

Winners also get mentoring, technical support, and a starring spot on Fujifilm’s global stage. Imagine your work in an international exhibition, your name in lights (or at least on the Fujifilm website), and your camera gear fully stacked. Unbelievable.

So, dust off that dream project you’ve been sitting on, hit the GFX Challenge site, and get clicking. Your big moment is one submission away.