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UBS Digital Art Museum
Forget everything you think you know about museums; you know, the stiff silence, velvet ropes, and the security guard sitting down in the corner of every room. Hamburg’s UBS Digital Art Museum is smashing all that with a pixel-powered wrecking ball when it opens its neon-soaked doors later this year.
This isn’t a place where you look at art. It’s a place where art looks back at you and then follows you around. The museum’s crown jewel is a full-blown immersive takeover by Japan’s teamLab Borderless - those digital wizards who turn rooms into kaleidoscopic, interactive wonderlands where flowers bloom around your feet and waterfalls rearrange themselves as you walk through.
Set in HafenCity and billed as Europe’s largest digital art museum, this 6,500-square-metre dreamscape is what happens when tech, creativity, and just the right amount of ambition get together for a late-night brainstorm. And yes, your phone’s camera roll is about to suffer (in the best way).
But this isn’t just an art-fuelled fever dream, it’s also climate-neutral. Because why not save the planet and blow people’s minds at the same time? So, if you’ve ever wanted to stroll through a living canvas or just need somewhere better than your living room to take a dramatic selfie, this one’s for you.
get there
The UBS DIGITAL ART MUSEUM is currently under construction and will open at the end of 2025.
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